Tingkatkan Daya Jual Produk UMKM, Bupati Ponorogo Lounching Gadung Melati OnLine

September 11, 2023

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Ponorogo - Agar produk UMKM Ponorogo melaju pesat dan dikenal masyarakat luas, Bupati Ponorogo Sugiri Sancoko melounching Program Gadung Melati (GAME) Online. Bertempat di Gedung Lantai 2 Bappeda, Senin (11/9/2023).

Pada kesempatan tersebut, Kang Giri sapaan akrab Bupati Sugiri juga membuka kegiatan Sosialisasi dan pelatihan Marketing Produk asli UMKM.

Dalam sambutannya, Toni Sumarsono, Plt Kepala Pemberdayaan Masyarakat Desa (PemDes) Kabupaten Ponorogo mengatakan selain Lounching Gadung Melati Online juga digelar Sosialisasi Dan Pelatihan Marketing Bela Beli Produk Ponorogo Hebat.

"Tujuannya Peningkatan sektor ekonomi berbasis digital, Terwujud nya jual beli digital, Mempermudah para UMKM dalam memasarkan produknya," jelas Toni.

Kegiatan launching Gadung Melati (GAME) Online diikuti 130 orang yang terdiri dari tim penggerak PKK, Perdakum, Kominfo dan pelaku UMKM Ponorogo.

Sementara itu, Bupati Sugiri mengatakan, bahwa Ponorogo ditopang pertanian. Namun tidak cukup untuk hidup sejahtera. "Dinamika tinggi sekali. Harus ada solusi kongkrit," terangnya.

Lebih lanjut dikatakannya, bahwa Ponorogo menjadi salah satu kota wisata. "Selain itu juga mengembangkan UMKM diera digital. Sehingga butuh brand untuk produk UMKM. Masyarakat Juga harus diajari jual beli secara digital," pungkasnya. (Ng/team)

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